Job Description
EXPRESS Group, founded in 1994, has grown from a small collective of companies specializing in trading to a diverse industrial conglomerate. The company encompasses over five subsidiaries specializing in various business sectors such as Oil & Gas, Transportation, Industrial, Filtration, Mining, and E-Commerce. This diversification allows EXPRESS Group to leverage expertise across multiple industries and provide a wide array of services and products.
Requirements
• Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
• Experience with CMS platforms and basic knowledge of HTML, CSS, and website structures.
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience in industrial, B2B, or e-commerce sectors is a plus.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
• Experience with CMS platforms and basic knowledge of HTML, CSS, and website structures.
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience in industrial, B2B, or e-commerce sectors is a plus.
Responsibilities
• Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, meta tags, URLs, and internal linking structures.
• Perform technical SEO audits and work with developers to resolve issues related to site speed, indexing, crawlability, and mobile optimization.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
• Collaborate with content, marketing, and e-commerce teams to align SEO strategies with business objectives.
• Manage off-page SEO activities including link-building and outreach strategies.
• Track, report, and analyze SEO KPIs and provide actionable insights and recommendations.
• Stay up to date with search engine algorithm updates, SEO trends, and best practices.
Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, meta tags, URLs, and internal linking structures.
• Perform technical SEO audits and work with developers to resolve issues related to site speed, indexing, crawlability, and mobile optimization.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
• Collaborate with content, marketing, and e-commerce teams to align SEO strategies with business objectives.
• Manage off-page SEO activities including link-building and outreach strategies.
• Track, report, and analyze SEO KPIs and provide actionable insights and recommendations.
• Stay up to date with search engine algorithm updates, SEO trends, and best practices.
Required Skills
SEO
Application Security
PHP
WordPress