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Search Engine Optimization Specialist
excofilters Co
Job Description
EXCO Filter has more than 25 years of experience in the filtration business. We operate under EXPRESS GROUP, a Leading Manufacturer of Heavy Equipment Parts and Commercial Truck Parts is headquartered in NJ - United State. We sensed the need to design and manufacture our own line of equipment to fill the void in quality and service in today’s market. Our specialty is the area of filtration excels thanks to our innovative technology, high functional consistency, fitting accuracy, and stability as well as their outstanding price-performance ratio More than 25 years of providing our customers with quality products, in terms of value, services, and range, in more than 60 countries. We satisfy the needs and demands of customers all over the world.
Requirements
• Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
• Experience with CMS platforms and basic knowledge of HTML, CSS, and website structures.
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience in industrial, B2B, or e-commerce sectors is a plus.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
• Experience with CMS platforms and basic knowledge of HTML, CSS, and website structures.
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience in industrial, B2B, or e-commerce sectors is a plus.
Responsibilities
• Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, meta tags, URLs, and internal linking structures.
• Perform technical SEO audits and work with developers to resolve issues related to site speed, indexing, crawlability, and mobile optimization.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
• Collaborate with content, marketing, and e-commerce teams to align SEO strategies with business objectives.
• Manage off-page SEO activities including link-building and outreach strategies.
• Track, report, and analyze SEO KPIs and provide actionable insights and recommendations.
• Stay up to date with search engine algorithm updates, SEO trends, and best practices.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, meta tags, URLs, and internal linking structures.
• Perform technical SEO audits and work with developers to resolve issues related to site speed, indexing, crawlability, and mobile optimization.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
• Collaborate with content, marketing, and e-commerce teams to align SEO strategies with business objectives.
• Manage off-page SEO activities including link-building and outreach strategies.
• Track, report, and analyze SEO KPIs and provide actionable insights and recommendations.
• Stay up to date with search engine algorithm updates, SEO trends, and best practices.
Required Skills
International SEO
Off-Page SEO
On-Page SEO
SEO Auditing