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Active Featured Urgent Remote

SEO Specialist

Express Group
Location
Cairo, Egypt
Job Type
Freelance
Experience Required
Senior Level
Salary Range
Negotiable

Job Description

EXPRESS Group, founded in 1994, has grown from a small collective of companies specializing in trading to a diverse industrial conglomerate. The company encompasses over five subsidiaries specializing in various business sectors such as Oil & Gas, Transportation, Industrial, Filtration, Mining, and E-Commerce. This diversification allows EXPRESS Group to leverage expertise across multiple industries and provide a wide array of services and products.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
• Experience with CMS platforms and basic knowledge of HTML, CSS, and website structures.
• Strong analytical skills and ability to interpret data and trends.
• Excellent communication skills and ability to work collaboratively with cross-functional teams.
• Experience in industrial, B2B, or e-commerce sectors is a plus.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize website content, landing pages, meta tags, URLs, and internal linking structures.
• Perform technical SEO audits and work with developers to resolve issues related to site speed, indexing, crawlability, and mobile optimization.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
• Collaborate with content, marketing, and e-commerce teams to align SEO strategies with business objectives.
• Manage off-page SEO activities including link-building and outreach strategies.
• Track, report, and analyze SEO KPIs and provide actionable insights and recommendations.
• Stay up to date with search engine algorithm updates, SEO trends, and best practices.

Required Skills

SEO Application Security PHP WordPress