Complete Onboarding Checklist for Your New PPC Specialist 2025: Day-by-Day Guide
You've just hired a talented PPC specialist for your business—congratulations! But without a structured onboarding process, even the best PPC expert will struggle to deliver results. This comprehensive 30-day onboarding checklist ensures your new PPC specialist has everything they need to optimize your Google Ads, Meta Ads, and other paid campaigns from day one. Follow this proven framework to avoid costly mistakes, maximize ROI, and set your PPC specialist up for success.
Table of Contents
- 1. Why Proper PPC Specialist Onboarding Matters
- 2. Week 1: Account Access and Initial Orientation
- 3. Week 2: Campaign Audit and Analysis
- 4. Week 3: Strategy Development and Implementation
- 5. Week 4: Performance Review and Future Planning
- 6. Essential Tools and Software Access
- 7. Communication and Reporting Protocols
- 8. Setting Clear KPIs and Performance Metrics
- 9. Budget Management and Approval Processes
- 10. Common Onboarding Mistakes to Avoid
- 11. Complete 30-Day Onboarding Checklist
- 12. Frequently Asked Questions
Hiring a PPC specialist is a significant investment for any business. Whether you're bringing on a full-time employee or working with a freelance PPC expert through platforms like Wuzzufny, the first 30 days are critical. Poor onboarding can lead to wasted ad spend, missed opportunities, and delayed results that cost thousands of dollars.
According to industry research, businesses with structured PPC specialist onboarding processes see 35% faster time-to-value and 28% better campaign performance in the first quarter compared to ad-hoc onboarding. This guide provides a proven 30-day framework used by successful marketing teams to onboard PPC specialists efficiently, minimize ramp-up time, and achieve measurable results quickly.
1. Why Proper PPC Specialist Onboarding Matters
The Cost of Poor Onboarding
When PPC specialists don't receive proper onboarding, the consequences are immediate and costly:
- Wasted Ad Spend: Without understanding your business goals and customer personas, specialists may target wrong audiences—wasting $2,000-$5,000 in the first month alone
- Delayed Optimization: Lack of account access or historical data delays campaign improvements by 2-3 weeks, losing competitive advantage
- Misaligned Expectations: Unclear KPIs lead to friction when you expect a 300% ROAS but the specialist focuses on brand awareness metrics
- Communication Breakdowns: Without established reporting cadence, you're left wondering what your specialist is doing with your budget
- Lost Momentum: The specialist spends time searching for basic information instead of optimizing campaigns
Benefits of Structured Onboarding
A well-designed onboarding process delivers measurable benefits:
- Faster Results: Specialists start optimizing campaigns by Day 5-7 instead of Week 3-4
- Higher ROI: Clear objectives and full access enable 15-25% performance improvements in Month 1
- Better Alignment: Shared understanding of goals, budget, and success metrics prevents miscommunication
- Increased Confidence: Your PPC specialist feels empowered and supported, leading to proactive optimization
- Knowledge Transfer: Comprehensive documentation ensures continuity if the specialist transitions
Key Insight
Companies that invest 10-15 hours in structured PPC onboarding see 3x faster ROI compared to those who simply "give access and let them figure it out." The upfront time investment pays for itself within the first month through reduced wasted spend and faster optimization.
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2. Week 1: Account Access and Initial Orientation (Days 1-7)
The first week focuses on granting complete access and providing foundational knowledge about your business, brand, and current marketing efforts.
Day 1: Welcome and Platform Access
Day 1 Checklist:
- Welcome meeting: Introduce team members and company culture
- Grant Google Ads Admin access (or Standard access minimum)
- Provide Google Analytics 4 Editor access
- Add to Google Tag Manager (if applicable)
- Grant Meta Business Manager Admin access
- Add to Meta Ads Manager for all active ad accounts
- Share access to project management tools (Asana, Monday, ClickUp)
- Provide login to communication channels (Slack, Teams, email)
- Share brand guidelines, logo files, and creative assets library
Day 2-3: Business and Campaign Context
Spend 2-3 hours walking your PPC specialist through:
- Business Model: How you make money, pricing structure, sales process (B2B vs B2C)
- Target Audience: Detailed customer personas, demographics, pain points, buying journey
- Unique Value Proposition: What differentiates you from competitors
- Current Marketing Stack: CRM (HubSpot, Salesforce), email marketing, landing page builders
- Historical Campaign Performance: Share 3-6 months of PPC reports, explaining what worked and what didn't
- Conversion Goals: Primary conversions (purchases, leads) and micro-conversions (newsletter signups, content downloads)
- Budget Overview: Total monthly budget, allocation across platforms, historical spend trends
Day 4-5: Account Exploration and Initial Audit
Give your specialist dedicated time to explore accounts without pressure. They should:
- Review all active campaigns, ad groups, and keywords in Google Ads
- Analyze Meta Ads campaigns, audiences, and creative performance
- Check conversion tracking setup and verify pixel/tag implementation
- Review Quality Scores and identify immediate red flags
- Examine landing pages and user experience
- Document initial observations and quick-win opportunities
Day 6-7: First Check-In and Quick Wins
By end of Week 1, schedule a 60-minute meeting where your specialist presents:
- Initial Impressions: Overall account health assessment
- Quick Wins Identified: 3-5 immediate optimizations that can be implemented in Week 2 (e.g., pause underperforming keywords, improve ad copy)
- Questions and Clarifications: Address any gaps in understanding
- Week 2 Plan: Outline audit priorities for the coming week
Common Week 1 Mistake
Don't: Delay granting access while waiting for "paperwork" or "approvals." Every day without access delays optimization and wastes ad spend. Grant access on Day 1 and handle administrative tasks in parallel. Use 2FA and spending alerts for security if needed.
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3. Week 2: Campaign Audit and Analysis (Days 8-14)
Week 2 is dedicated to comprehensive account audit and identifying optimization opportunities. Your specialist should produce a detailed audit document by Day 14.
Google Ads Audit Components
| Audit Area | What to Review | Key Metrics |
|---|---|---|
| Campaign Structure | Campaign organization, naming conventions, segmentation | Number of campaigns/ad groups, keywords per ad group |
| Keyword Performance | High-cost low-return keywords, search term reports, match types | CPC, CTR, Conversion Rate, Quality Score |
| Ad Copy Performance | Ad relevance, A/B test results, responsive ads utilization | CTR, Ad Strength, Impression Share |
| Conversion Tracking | Tracking accuracy, attribution models, goal setup | Conversion count discrepancies, assisted conversions |
| Budget Allocation | Budget distribution across campaigns, lost impression share | Budget utilization %, Search Lost IS (budget) |
| Audience Targeting | Remarketing lists, customer match, demographic targeting | Audience segment performance, overlap |
Meta Ads Audit Components
- Campaign Objectives: Are campaign objectives aligned with business goals?
- Audience Analysis: Review custom audiences, lookalikes, detailed targeting effectiveness
- Creative Performance: Ad creative fatigue, format performance (video vs image vs carousel)
- Placement Strategy: Automatic vs manual placements, platform performance (Facebook vs Instagram)
- Pixel Implementation: Verify Facebook Pixel firing correctly, event tracking accuracy
- Bidding Strategy: Manual vs automated bidding, cost cap vs bid cap analysis
Audit Deliverable (End of Week 2)
Your PPC specialist should deliver a comprehensive audit document including:
- Executive Summary: Overall account health score, top 5 findings
- Performance Overview: Last 90 days performance across all platforms
- Critical Issues: Problems causing immediate waste (broken tracking, poor Quality Scores)
- Optimization Opportunities: Ranked by expected impact and implementation effort
- Competitive Analysis: Auction insights, competitors' strategies
- Recommended Action Plan: Prioritized roadmap for Weeks 3-4 and beyond
Week 2 Success Indicator
A strong audit document with 10-15 specific, actionable recommendations shows your specialist understands your account deeply. Red flag: Vague recommendations like "improve ad copy" without specific examples or data-driven priorities.
4. Week 3: Strategy Development and Implementation (Days 15-21)
With audit complete, Week 3 focuses on implementing optimizations and establishing ongoing processes.
Priority Optimization Areas
1. Quick Wins (Days 15-17)
Implement high-impact, low-effort optimizations first:
- Pause underperforming keywords (CPA > 2x target)
- Add negative keywords based on search term reports
- Improve ad copy for low CTR ad groups (<2%)
- Fix broken tracking or conversion issues
- Adjust bids on high-performing, low-impression share campaigns
- Update ad extensions with recent offers or content
2. Strategic Improvements (Days 18-21)
Begin implementing longer-term optimizations:
- Campaign Restructuring: Better segment campaigns by audience, product line, or funnel stage
- New Audience Tests: Create lookalike audiences, in-market segments, or custom intent audiences
- Landing Page Optimization: Recommendations for improving conversion rates
- Bidding Strategy Tests: Move appropriate campaigns to automated bidding (Target CPA, Maximize Conversions)
- Creative Refresh: New ad copy angles, video ads, or responsive display ads
Establishing Ongoing Processes
Week 3 Process Setup:
- Reporting Dashboard: Set up Google Data Studio or Looker Studio dashboard with key metrics updated automatically
- Weekly Reports: Create template for weekly performance summaries (what changed, results, next steps)
- Automated Alerts: Set up Google Ads scripts or rules to alert on budget overruns, CPA spikes, conversion tracking failures
- Testing Framework: Document approach to A/B testing ad copy, audiences, landing pages
- Change Log: Maintain log of all optimizations made with dates and expected impact
Implementation Best Practice
Don't implement all changes at once. Make 2-3 significant changes per week so you can isolate what's driving performance improvements. Document every change in a shared spreadsheet with date, description, and expected outcome.
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5. Week 4: Performance Review and Future Planning (Days 22-30)
The final week of onboarding focuses on reviewing initial results and establishing long-term strategy.
30-Day Performance Review
Schedule a comprehensive review meeting to evaluate:
| Metric | Before (Pre-Onboarding) | After (Day 30) | Target Improvement |
|---|---|---|---|
| Cost Per Acquisition (CPA) | Baseline | Current | 10-15% reduction |
| Click-Through Rate (CTR) | Baseline | Current | 8-12% increase |
| Conversion Rate | Baseline | Current | 5-10% increase |
| Quality Score | Baseline avg | Current avg | +0.5 to +1 point |
| Wasted Spend | Baseline % | Current % | 15-20% reduction |
| Return on Ad Spend (ROAS) | Baseline | Current | 10-20% improvement |
Setting Long-Term Strategy (Days 25-30)
Collaborate with your PPC specialist to create a 90-day roadmap:
- Month 2 Priorities: Campaign expansion, new platform testing (LinkedIn, Microsoft Ads), advanced audience segmentation
- Month 3 Goals: Scaling successful campaigns, implementing full-funnel strategy, remarketing optimization
- Quarterly Objectives: Overall ROAS or CPA targets, market share growth, new product launches
- Testing Calendar: Schedule for A/B tests, creative refresh cycles, seasonal adjustments
- Budget Allocation: Recommended budget distribution across campaigns and platforms for optimal ROI
Transitioning to BAU (Business as Usual)
By Day 30, establish the ongoing rhythm:
- Daily: Monitor campaign performance, respond to alerts, make minor bid adjustments
- Weekly: Review key metrics, send performance summary report, implement optimizations
- Bi-weekly: Strategy check-in meeting (30 minutes), discuss learnings and adjust tactics
- Monthly: Comprehensive performance review (60 minutes), plan next month priorities, budget planning
- Quarterly: Strategic planning session (2 hours), evaluate overall PPC contribution to business goals
Onboarding Success Checklist (Day 30)
Your onboarding is successful if you can check all these boxes:
- ✅ PPC specialist has full access to all platforms and tools
- ✅ Comprehensive audit completed with actionable recommendations
- ✅ At least 5-7 optimizations implemented and showing results
- ✅ Automated reporting dashboard operational
- ✅ Clear KPIs established and performance improving
- ✅ Communication cadence working smoothly
- ✅ 90-day roadmap agreed upon
- ✅ Specialist feels confident and empowered to make decisions
6. Essential Tools and Software Access
Ensure your PPC specialist has access to all necessary tools from Day 1:
Advertising Platforms
- Google Ads (Admin access)
- Google Analytics 4 (Editor access)
- Google Tag Manager (Publish access)
- Meta Business Manager (Admin)
- Meta Ads Manager (Advertiser access)
- Microsoft Advertising (if applicable)
- LinkedIn Campaign Manager (if B2B)
Analytics & Tracking
- Google Search Console (if relevant)
- Facebook Pixel Events Manager
- Hotjar or similar heatmap tool
- Call tracking software
- CRM integration (HubSpot, Salesforce)
- Attribution software (if applicable)
- Google Data Studio/Looker Studio
Productivity Tools
- Project management (Asana, Monday, ClickUp)
- Communication (Slack, Teams, Discord)
- File sharing (Google Drive, Dropbox)
- Password manager (1Password, LastPass)
- Screen recording (Loom) for async updates
- Spreadsheets (Google Sheets, Excel)
Research & Optimization
- SEMrush, Ahrefs, or SpyFu (competitor analysis)
- Google Keyword Planner
- Unbounce or Instapage (landing pages)
- Canva or Adobe Creative Cloud (ad creation)
- Google Optimize (A/B testing)
- Auction Insights tools
Security Best Practices
Important: Always enable 2-factor authentication (2FA) on all advertising platforms. Set up spending alerts at $500-$1,000 thresholds. Use role-based permissions—grant "Admin" only where necessary. Document all access in a shared secure spreadsheet. When working with freelancers, consider using MCC (My Client Center) for Google Ads to maintain ultimate control.
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7. Communication and Reporting Protocols
Clear communication prevents 90% of client-specialist issues. Establish these protocols during Week 1:
Reporting Frequency and Format
| Frequency | Format | What to Include |
|---|---|---|
| Daily | Automated alerts only | Budget overruns, CPA spikes >25%, tracking failures |
| Weekly | Email summary (10 min read) | Key metrics vs previous week, optimizations made, next week priorities |
| Bi-weekly | Video call (30 min) | Performance trends, discuss challenges, strategic decisions needed |
| Monthly | Detailed report + meeting (60 min) | Full performance analysis, competitive insights, next month strategy, budget recommendations |
| Quarterly | Strategic review (2 hours) | Contribution to business goals, market trends, major initiatives for next quarter |
Communication Channels
- Urgent Issues: Phone call or Slack/Teams direct message (response within 2 hours during business hours)
- Daily Updates: Slack/Teams channel for quick wins, questions, approvals needed
- Weekly Reports: Email with dashboard link or PDF attachment
- Strategic Discussions: Scheduled video calls via Zoom/Google Meet
- Documentation: Shared Google Drive or project management tool for audit reports, roadmaps, SOPs
- Approval Workflows: Define dollar thresholds requiring approval (e.g., budget increases >$1,000/month need approval)
What Makes a Great PPC Report
An effective PPC report should answer these questions in under 10 minutes:
- How are we performing vs goals? (Show actual vs target for key KPIs)
- What changed vs last period? (Highlight significant trends up/down with context)
- What optimizations were made? (List specific actions taken this week)
- What's the expected impact? (Quantify projected improvements from changes)
- What's next? (Clear priorities for upcoming week)
- Any blockers or needs? (Call out what you need from stakeholders)
Pro Tip: Dashboard First
Instead of long email reports, have your specialist create a live Google Data Studio dashboard. Schedule weekly 15-minute Loom video walkthroughs where they highlight key changes. This saves time and provides visual context that emails lack.
8. Setting Clear KPIs and Performance Metrics
Misaligned expectations are the #1 cause of PPC specialist-client conflicts. Define clear, measurable KPIs on Day 1.
Primary KPIs by Business Goal
| Business Goal | Primary KPI | Secondary KPIs | Realistic Targets |
|---|---|---|---|
| E-commerce Sales | Return on Ad Spend (ROAS) | CPA, Conversion Rate, AOV | 3:1 to 5:1 ROAS for established stores |
| Lead Generation | Cost Per Lead (CPL) | Lead quality score, Conversion Rate, MQL ratio | $20-$200 CPL depending on industry |
| Brand Awareness | Impressions, Reach | CPM, Frequency, Brand lift studies | $5-$15 CPM for targeted campaigns |
| App Installs | Cost Per Install (CPI) | Install-to-registration rate, Day 1/7/30 retention | $1-$5 CPI for mobile apps |
| Traffic/Engagement | Cost Per Click (CPC) | CTR, Bounce Rate, Pages per Session | $0.50-$3 CPC for most industries |
Month 1 vs Long-Term KPI Expectations
Set realistic expectations for different timeframes:
Month 1 Goals
- 5-10% CPA reduction
- 8-12% CTR improvement
- Fix tracking issues
- Reduce wasted spend 15%
- Improve Quality Score 0.5pt
- Complete account audit
- Set up reporting
Quarter 1 Goals (3 Months)
- 20-30% CPA reduction
- 25% CTR improvement
- 15-20% ROAS increase
- New campaign launches
- A/B test winning variants
- Audience segmentation
- Remarketing optimization
6-12 Month Goals
- 40-60% overall improvement
- Scaling successful campaigns
- Multi-platform mastery
- Full-funnel attribution
- Predictable CAC/LTV ratio
- Automated optimization
- Market leadership position
Avoid These KPI Mistakes
Common mistakes when setting PPC KPIs:
- ❌ Expecting 300% ROAS improvement in Month 1 (unrealistic)
- ❌ Focusing only on vanity metrics (impressions, clicks) without conversions
- ❌ Changing goals mid-month before tests complete
- ❌ Not accounting for seasonality or external factors
- ❌ Comparing performance during learning phase (first 2 weeks of major changes)
- ✅ Set 3-5 clear KPIs, review monthly, adjust quarterly
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9. Budget Management and Approval Processes
Clear budget guidelines prevent costly misunderstandings and empower your specialist to optimize confidently.
Budget Framework to Share on Day 1
- Total Monthly Budget: Exact dollar amount (e.g., $10,000/month across all platforms)
- Platform Allocation: How to distribute (e.g., 60% Google Ads, 30% Meta, 10% testing)
- Testing Budget: Percentage reserved for experiments (typically 20-30% of total)
- Daily Budget Caps: Maximum daily spend per platform to prevent runaway costs
- Approval Thresholds: What changes require approval vs autonomous decisions
- Budget Flexibility: Can specialist shift budget between campaigns? Between platforms?
- Seasonality Adjustments: Expected budget changes for peak seasons or launches
Approval Workflow Example
| Action | Approval Required? | Response Time |
|---|---|---|
| Pause/adjust existing campaigns within budget | No - Full autonomy | - |
| Shift <$500 between campaigns | No - Notify only | - |
| Launch new campaign within existing budget | Yes - Quick approval | 24 hours |
| Increase monthly budget by <20% | Yes - Standard approval | 48 hours |
| Increase monthly budget by >20% | Yes - Formal approval | 1 week with justification |
| Test new platform (LinkedIn, TikTok) | Yes - With proposal | 3-5 days |
Budget Safety Mechanisms
Implement these safeguards to prevent budget disasters:
- Automated Alerts: Set up email/SMS alerts when daily spend exceeds $500, $1,000, $1,500 thresholds
- Campaign Budget Limits: Use Google Ads "account budget limits" to prevent overspend
- Shared Budgets: Use shared budgets in Google Ads to control spend across campaign groups
- Weekly Reconciliation: Review actual vs planned spend every Friday, adjust for next week
- Monthly Forecasting: Specialist provides next month budget recommendations by Day 25
- Emergency Pause Protocol: Clear instructions on when/how to pause all campaigns if needed
Budget Best Practice
Give your specialist a $2,000-$3,000 "innovation budget" each quarter for testing new campaigns, platforms, or strategies without requiring approval for each test. This encourages proactive experimentation while containing risk. Require summary report on learnings at quarter-end.
10. Common Onboarding Mistakes to Avoid
Learn from these frequent onboarding pitfalls that cost businesses thousands in wasted ad spend and lost time:
Mistake #1: Delayed Account Access
The Problem: Waiting days or weeks to grant platform access while paperwork processes or approvals drag on.
The Cost: Every day without access delays optimization. If you're spending $300/day, a 1-week delay costs $2,100 in preventable waste.
The Fix: Grant access on Day 1. Use 2FA and spending alerts for security. Handle contracts/NDAs in parallel.
Mistake #2: Unrealistic Expectations
The Problem: Expecting 300% ROAS improvement or doubling conversions in the first month.
The Cost: Frustrated clients fire effective specialists prematurely, restarting the hiring process and losing momentum.
The Fix: Set phased goals: 10-15% improvement Month 1, 20-30% Quarter 1, 40-60% by Month 6-12.
Mistake #3: No Historical Context
The Problem: Not sharing past campaign data, what was tried before, or why previous approaches failed.
The Cost: Specialist wastes time repeating failed experiments, missing institutional knowledge and context.
The Fix: Create a "Campaign History" document with key learnings, failed tests, successful strategies.
Mistake #4: Micromanagement
The Problem: Requiring approval for every minor bid adjustment, keyword addition, or ad copy change.
The Cost: Slows optimization to a crawl. Specialists become order-takers instead of strategic partners.
The Fix: Define clear approval thresholds. Trust within-budget optimizations. Review results, not every action.
Mistake #5: Vague Business Goals
The Problem: "Just get more leads" or "improve ROI" without specific targets or context.
The Cost: Specialist optimizes for wrong metrics. Misalignment leads to wasted effort and disappointment.
The Fix: Define specific goals: "Generate 50 qualified leads/month at <$80 CPL by Month 2."
Mistake #6: No Onboarding Plan
The Problem: "Here's access, figure it out" approach with no structured onboarding.
The Cost: Specialist spends weeks searching for information, making assumptions, missing opportunities.
The Fix: Use this 30-day checklist! Structured onboarding reduces time-to-value by 35%.
Prevention Checklist
Avoid all these mistakes by ensuring:
- ✅ All access granted within 24 hours of hiring
- ✅ Written KPIs and goals shared on Day 1
- ✅ Historical campaign data and learnings documented
- ✅ Clear approval thresholds established
- ✅ Regular communication cadence agreed upon
- ✅ 30-day structured onboarding plan implemented
11. Complete 30-Day Onboarding Checklist
Use this comprehensive checklist to ensure nothing falls through the cracks during your PPC specialist onboarding:
Day 1-7: Foundation Week
- ☐ Welcome email sent with onboarding schedule
- ☐ Google Ads Admin/Standard access granted
- ☐ Google Analytics 4 Editor access provided
- ☐ Meta Business Manager & Ads Manager access granted
- ☐ Google Tag Manager access (if applicable)
- ☐ Project management tool access (Asana/Monday/ClickUp)
- ☐ Communication channels set up (Slack/Teams)
- ☐ Brand guidelines and creative assets shared
- ☐ Business model and target audience walkthrough completed
- ☐ Historical campaign performance (3-6 months) shared
- ☐ Budget overview and constraints discussed
- ☐ Initial account exploration completed
- ☐ First check-in meeting held (Day 6-7)
- ☐ Quick-win opportunities identified
Day 8-14: Audit Week
- ☐ Google Ads comprehensive audit completed
- ☐ Meta Ads comprehensive audit completed
- ☐ Other platforms audited (LinkedIn, Microsoft, etc.)
- ☐ Conversion tracking accuracy verified
- ☐ Landing page quality reviewed
- ☐ Competitive analysis completed (Auction Insights)
- ☐ Audit document delivered with recommendations
- ☐ Top 10-15 optimization opportunities identified and ranked
- ☐ Critical issues flagged (broken tracking, high waste)
- ☐ Recommended action plan for Weeks 3-4 presented
- ☐ Week 2 review meeting held
Day 15-21: Implementation Week
- ☐ Quick wins implemented (paused bad keywords, added negatives)
- ☐ Underperforming ad copy improved
- ☐ Conversion tracking issues fixed
- ☐ Strategic improvements begun (campaign restructuring)
- ☐ New audience tests launched
- ☐ Bidding strategy optimizations made
- ☐ Google Data Studio/Looker Studio dashboard created
- ☐ Weekly reporting template established
- ☐ Automated alerts set up (budget, CPA, tracking)
- ☐ Testing framework documented
- ☐ Change log created and maintained
- ☐ Week 3 check-in meeting held
Day 22-30: Review & Planning Week
- ☐ 30-day performance review completed
- ☐ Before/after metrics compared (CPA, CTR, ROAS, etc.)
- ☐ Success against Month 1 KPIs evaluated
- ☐ 90-day strategic roadmap created
- ☐ Month 2 priorities defined
- ☐ Month 3 goals outlined
- ☐ Quarterly objectives established
- ☐ Testing calendar planned
- ☐ Budget allocation for next quarter recommended
- ☐ Ongoing communication cadence finalized
- ☐ Business-as-usual processes documented
- ☐ Final onboarding review meeting held (Day 30)
- ☐ Transition to ongoing optimization phase
Download the Checklist
Save this checklist to your project management tool or print it out. Check off items as you complete them. Share it with your PPC specialist so they know exactly what's expected and can take ownership of their onboarding journey.
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12. Frequently Asked Questions
Conclusion: Set Your PPC Specialist Up for Success
Proper onboarding is the difference between a PPC specialist who delivers 300% ROI and one who spins their wheels for months. By following this 30-day checklist, you'll ensure your specialist has the access, context, and support they need to optimize your campaigns from day one.
Remember: the 10-15 hours you invest in structured onboarding will save you thousands in wasted ad spend and months of suboptimal performance. Whether you're hiring your first PPC specialist or bringing on a new team member, treat onboarding as a strategic investment, not an administrative checkbox.
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About Wuzzufny Digital Marketing Team
The Wuzzufny Digital Marketing Team consists of industry experts with over 15 years of combined experience in PPC management, team building, and digital marketing optimization. We've helped hundreds of businesses successfully hire and onboard PPC specialists across the Middle East region, optimizing millions of dollars in ad spend.